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Evaluation ViewAttendees 23

Marketing + Outreach

Mission Possible: Reckoning with Library Rebranding

Sunday, July 16, 2023
3:15pm – 4:15pm EDT
Location: Hynes-210
In this session we will discuss different ways law librarians and legal service providers can rebrand, redesign and reenergize their information space within their organization. We will provide examples of how these ideas have been used to assist in redesigning your department and create an elevated brand that will increase user engagement. We will also demo three use cases to devise a strategic marketing plan from beginning to end, and allow participants to leave with the skills necessary to implement within their own organization.

Target Audience:

Library and outreach professionals interested in marketing their organization or looking to refresher their rebranding skills.

Takeaways:

  • Participants will be able to assess, plan, and implement a strategic rebrand marketing plan.
  • Participants will learn how to proactively reintroduce yourself and your services in a post-pandemic environment.
  • Participants will be able to identify avenues for the future of library information and research services beyond the physical space.