Skip to main content
AALL 2023 Map Our Future Main banner
Keynote Sponsor Banner
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Back
Evaluation ViewAttendees 30

Information Management

Marketing + Outreach

Leveraging User Data to Increase & Improve Engagement

Sunday, July 16, 2023
3:15pm – 4:15pm EDT
Location: Hynes-304
Libraries of all sizes face the challenges of time, management pushback, and budget constraints. This program is a case-study of how one firm leveraged the technology available to them to plan, start, and maintain an outreach effort to gain deeper insights into the needs of attorneys. This work has strengthened the Research & Knowledge Services department's position as a strategic partner in the firm's practice and business development efforts.

Target Audience:

Managers, directors, and staff at any level involved in planning outreach in any library type.

Takeaways:

  • Participants will learn how to utilize usage analytics to tell a story and make connections.
  • Participants will see how automation can work to make outreach part of a Research workflow.
  • Participants will be able to identify tools available to organizations of any size to collect data and automate workflows.