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Evaluation ViewAttendees 34

Information Management

Management + Business Acumen

Collaborating with Vendors: Marketing, User Needs, and Product Development

Monday, July 17, 2023
3:30pm – 4:30pm EDT
Location: Hynes-306
Information vendors and law librarians butt heads sometimes—contract negotiations, technical difficulties, and marketing messaging can be contentious. But because publishers play such a central role in library collections and legal institutions, librarians must embrace these relationships and find collaborative ways to develop even better legal information products. This program will gather vendors and law librarians for a panel discussion of high-level issues on customer relationships, product development, and the business of legal information, independent of any single platform.

Target Audience:

Across all library types, librarians tasked with managing vendor relationships and librarians tasked with training responsibilities will benefit most. Researchers and legal subject-matter experts will also benefit by better understanding issues with giving specific feedback and collaborating with vendors on product development.

Takeaways:

  • Participants will learn about creative ways vendors and their customers can engage with each other to better understand and develop content and platforms.
  • Participants will learn about balancing vendor-led programming and vendor-produced training materials with objective insights into the information landscape.
  • Participants will gain insight into the knowledge management challenges vendors face in creating and maintaining their tools and services.